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BRANDS & CLIENTS
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DKNY 1
 
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DKNY, Laird+Partners Agency / Jeans Rebrand (Summer 2005)

Worked with a design team on this extended rebranding project to modernize and revitalize DKNY Jeans. The final product was a conceptual “book” housed in a mahogany box with a plexi-glass lid with “pages” made a variety of materials including plastics, metals, embroidered fabrics and traditional paper. The project interwove classic icons of New York City with more current imagery from the ever-evolving city.