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DKNY, Laird+Partners Agency / Be Delicious (Summer 2005)

Worked under a senior designer to help create a comprehensive campaign for DKNY's Be Delicious fragrance for men and women. The design was inspired by the simple pleasure and vibrant freshness of a perfectly ripe apple. Worked on print advertising, product packaging, in-store displays, point-of-sale displays, and outdoor advertising.
www.dkny.com/bedelicious/